Script:
Let's have a look at sales of the Jeep V6 over the last five years. As you can see, there have been quite a lot of changes during those years.
Total sales at the end of 1999 were 17,850. Sales remained flat through 2000. They were at about 18,000 by the end of the year.
In 2001, sales went up steadily, reaching about 19,200 by the end of the year. Then in 2002, things really started to happen. We had a strong economy, and consumer spending was up. We ran an advertising campaign on TV that was very effective. So in 2002, sales of the Jeep V6 rose dramatically. At the end of that year, sales reached a peak of 21,600. That's an increase of more than 11% in one year. It was a wonderful year for our salespeople.
However, this couldn't continue. The next year, gas prices were up, and sales were down. In 2003, our figures dropped by 1,700 to 19,900.
So it was a very challenging time in the industry, and we had to adapt very quickly to the market.
Key:
The manager is referring to Graph B.