Unit 7 Product Presentations
Product presentation is an important part of selling a product to prospective customers. Effective presentation is vital to give a good first impression of your company and your product.
产品介绍是向潜在客户销售产品的重要环节。成功的推介展示对树立良好的公司和产品印象至关重要。
Contents
- Learning Objectives
- Part I Warm-up
- Part II Listening Practice
- Task 2
- New Words and Expressions
- Below are some sentences used to describe product specifications and features. Fill in the missing words according to what you hear.
- Task 2
- Part III Language Focus A
- Language Focus A
- Follow-up Practice
- Part IV Video 1
- New Words and Expressions
- Pre-viewing
- Work in pairs. Discuss the question: What are the qualities of a good sales representative?
- Look at the following pictures to have a rough idea of the video. Think of some questions that Helen may ask.
- Viewing
- Watch the video and tick the items Helen asks about.
- Watch the video again and complete the table below.
- Post-viewing: Work in pairs. To be a good sales representative, you have to explain the operation process and answer some technical questions. Continue with the video to explain how to operate a photocopier. Go to learn about a real photocopier if you don't have a clear idea of how it works. You can refer to the following expressions.
- Part V Language Focus B
- Language Focus B
- Follow-up Practice
- New Words and Expressions
- Do you want a robot to cook your dinner, do your homework, clean your house, or get your groceries? ASIMO can do almost everything you want! Listen and fill in the specifications and features of this capable robot.
- Work in pairs. Look at the pictures below. Choose one product from each pair and describe it to your partner. Try to prove why it is a better choice than the other one. You may use some of the given expressions.
- Part VI Video 2
- New Words and Expressions
- Previewing
- Work in groups. Do you have a cellphone? If yes, tell about its advantages and disadvantages. Then demonstrate its functions to your group members.
- Look at the following pictures to have a rough idea of the video.
- Viewing
- Watch the video and choose the best answer to each question.
- Watch the video again and fill in the blanks.
- Post-viewing
- Work in pairs. A typical product presentation can be divided into several parts as shown in the flow chart below. Work together to build a brief presentation on the new ASIMO model (Refer to Part V Task 1).
- Work in small groups. Think of a new product you've bought lately and show it to the class. Tell students in your group about:
- Business Culture: How to Introduce a New Product
- Resources